About the Role: We are hiring a Retention Marketing Specialist for a fast-growing D2C brand. This role will be responsible for driving customer lifecycle marketing, improving retention, and maximizing customer lifetime value through data-driven engagement strategies across multiple CRM channels. Key Responsibilities: - Lead, plan, and execute the CRM engagement roadmap across channels such as Email, SMS, WhatsApp, Push Notifications, Web Push, and In-App messaging - Drive initiatives to improve customer lifecycle metrics, including LTV, repeat purchases, frequency, and churn reduction - Own strategic planning, forecasting, and goal-setting across retention channels - Analyze campaign performance and customer behavior to generate insights and optimize engagement strategies - Own dashboards and reporting for all retention metrics and campaign performance - Leverage automation and AI tools to enhance segmentation, personalization, and communication effectiveness Requirements: - 2- 5 years of experience in retention/CRM or lifecycle marketing - Strong analytical mindset with experience in data-driven decision-making - Hands-on experience with tools like CleverTap, MoEngage, WebEngage, or similar platforms - Proficiency in Excel (pivot tables, data analysis); experience with Tableau or similar tools is a plus - Strong understanding of customer segmentation, targeting, and personalization strategies - Prior experience in D2C or e-commerce brands is preferred Location: Gurugram, India If you're interested, apply or share your CV

Delhi NCR

Gurgaon/Gurugram

Retention Marketing Specialist - eCommerce 

Job Description for Retention Marketing Specialist - eCommerce  in Hirepedia in  Delhi NCR Gurgaon/Gurugram for (2-5) years of experience. Apply Now!