Retention Marketing Manager - D2C/eCommerce

Description:

About the Company

A fast-growing, founder-led consumer brand backed by leading institutional investors. The company focuses on building thoughtful, conscious products that enhance everyday life while staying environmentally mindful. With a strong digital presence, the brand is scaling rapidly within the D2C ecosystem and is driven by a mission to create meaningful, customer-first experiences.

Role Overview

We are looking for an experienced Retention Marketing Manager to own and drive customer lifecycle strategies across Email, WhatsApp, and SMS. You will lead both strategy and execution, designing automated journeys, improving repeat purchase rates, and maximizing customer lifetime value (LTV).

This is a high-impact role for someone who thrives in fast-paced D2C environments and enjoys building data-backed retention ecosystems.

Key Responsibilities

- Develop and execute an end-to-end retention strategy across Email, WhatsApp, and SMS.

- Build automated lifecycle journeys focused on onboarding, engagement, win-back, and post-purchase communication.

- Create targeted and personalized campaigns aimed at increasing repeat orders and reducing churn.

- Lead audience segmentation, cohort-level analysis, and personalization frameworks.

- Analyze customer behavior and campaign performance to continuously optimize messaging, timing, and targeting.

- Collaborate with content, creative, and customer experience teams to deliver consistent brand communication.

- Manage and optimize the CRM and automation tech stack to support scaling retention initiatives.

Requirements

- 4-7 years of experience in Retention / Lifecycle Marketing within D2C or e-commerce brands.

- Hands-on experience with Email, WhatsApp, and CRM tools (WebEngage, CleverTap, HubSpot, etc.).

- Strong analytical skills with a data-driven approach to campaign optimization.

- Excellent communication and project management skills.