Company Overview:

We are a leading online education platform dedicated to providing high-quality learning experiences to students and professionals globally. Operating across various educational domains, we empower individuals to achieve their academic and career goals through innovative and accessible online courses. Our platform reaches millions of learners worldwide, fostering a vibrant community of lifelong learners.

Role Overview:

As a Retention Marketing Manager, you will be responsible for developing and executing strategies to increase customer lifetime value and reduce churn. This role involves working closely with the marketing, product, and customer success teams to understand customer behavior, identify opportunities for improvement, and implement targeted retention campaigns. Your efforts will directly impact customer satisfaction, loyalty, and overall business growth.

Key Responsibilities:

- Develop and implement comprehensive retention marketing strategies to increase customer lifetime value and reduce churn.

- Analyze customer data and behavior to identify key drivers of churn and opportunities for improvement.

- Design and execute targeted email, in-app messaging, and other communication campaigns to engage and retain customers.

- Collaborate with the product team to identify and address product-related issues impacting customer retention.

- Work with the customer success team to ensure a seamless and positive customer experience.

- Monitor and analyze the performance of retention campaigns, providing regular reports and insights to stakeholders.

- Conduct A/B testing to optimize campaign performance and improve customer engagement.

- Stay up-to-date with the latest trends and best practices in retention marketing.

Required Skillset:

- Demonstrated ability to develop and execute successful retention marketing strategies.

- Strong analytical skills with experience in analyzing customer data and identifying key insights.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

- Proficiency in using marketing automation tools and CRM systems.

- Experience with A/B testing and campaign optimization.

- A Bachelor's degree in Marketing, Business, or a related field.

- 3-6 years of experience in retention marketing or a related role.

- Ability to work effectively in a fast-paced, dynamic environment.

- Based in or willing to relocate to Gurgaon/Gurugram.