Retention Marketing Lead - Internet/Online

Job Description:

- Build lifecycle journeys

- Segment customers and run targeted retention

- Funnel drop-off identification and nudge

- Reactivation and win-back engine

- Retention metric stack (cohort retention, repeat rate, lifetime value, LTV-to-CAC)

- Design and execute comprehensive retention strategies that optimize the customer lifecycle, ensuring seamless transitions from onboarding to long-term loyalty.

- Manage multi-channel communication campaigns using platforms like Clevertap and MoEngage to deliver timely, relevant push notifications, emails, and in-app messages.

- Conduct deep-dive cohort retention analysis to identify friction points in the user journey and implement corrective measures that improve overall churn rates.