Retention Marketer - D2C

About the Role:

We are looking for a hands-on D2C Retention Marketer to drive repeat purchases, customer engagement, and long-term customer value across lifecycle marketing channels.

The ideal candidate should have strong experience in WhatsApp, Email, SMS, and CRM automation, with the ability to build scalable retention systems and optimize customer lifecycle journeys for D2C or E-commerce brands.

Key Responsibilities:

- Own and scale customer retention and repeat purchase programs

- Build and manage lifecycle journeys across WhatsApp, Email, and SMS

- Create automated flows including welcome journeys, abandoned cart, post-purchase, reorder, and re-engagement campaigns

- Run segmented WhatsApp broadcast campaigns and optimize messaging for higher conversions

- Analyze customer cohorts, lifecycle stages, and purchase behaviour to improve retention metrics

- Track and improve repeat purchase rate, LTV, engagement, and retention revenue

- Work closely with CRM and automation platforms to build scalable retention systems

Required Skills & Experience:

- 2+ years of experience in D2C Retention Marketing or CRM Marketing

- Strong hands-on experience with WhatsApp Marketing & Automation

- Experience designing lifecycle campaigns across WhatsApp, Email, and SMS

- Strong understanding of retention metrics such as Repeat Purchase Rate and Customer LTV

- Experience with cohort analysis, customer segmentation, and CRM data handling

- Hands-on experience with tools such as Klaviyo, CleverTap, WebEngage, or similar platforms

- Experience working with D2C, E-commerce, or consumer brands

What We're Looking For:

- Strong analytical and data-driven mindset

- Ability to independently build and optimize retention workflows

- Strong communication and campaign execution skills

- Someone who understands customer behaviour and lifecycle growth deeply

Perks & Culture:

- Collaborative and growth-driven work culture

- Opportunity to work on high-impact customer growth initiatives

- Competitive compensation and learning opportunities