Retention Manager - D2C/eCommerce

Description:

We are looking for a Retention Marketing professional who will own the customer lifecycle post-acquisition. The role focuses on improving repeat purchase rate, customer lifetime value (LTV), and reducing churn through data-driven retention strategies across multiple owned channels.

Key Responsibilities:

- Own end-to-end retention and lifecycle marketing for D2C / e-commerce customers

- Design and execute email, WhatsApp, SMS, push notification campaigns

- Build and optimize customer journeys, cohorts, and segmentation

- Improve repeat rate, LTV, frequency, and retention KPIs

- Plan and execute loyalty programs, referrals, and win-back campaigns

- Collaborate with performance, product, and tech teams for funnel optimization

- Analyze customer behavior and run A/B tests for messaging, offers, and timing

- Own CRM dashboards and reporting on retention metrics