Retention & Lifecycle Strategist - eCommerce

Email-first Retention & Lifecycle Strategist (Remote Job)

Experience: 3-8 Years | D2C/E-commerce Preferred

The ideal candidate should have experience in :

- CRM strategy

- Retention strategy

- Lifecycle management

- Email marketing

- Customer engagement channels/tools

- Strong communication skills, business strategy exposure, and hands-on experience with CRM/email marketing tools are considered important.

Key Responsibilities :

- Own end-to-end email lifecycle campaigns - onboarding, retention, reactivation

- Build and optimize automated flows: welcome, abandoned cart, win-back, post-purchase, replenishment

- Drive campaign planning aligned with launches, promotions & seasonal events

- Improve segmentation, personalization, deliverability & inbox placement

- Run A/B tests to improve Open Rate, CTR & conversions

- Analyze cohort performance and email-attributed revenue

- Collaborate with growth, content & design teams for CRM campaigns

- Integrate email journeys with SMS, WhatsApp & Push notifications

Key Skills :

- Hands-on experience with Klaviyo/Braze or similar CRM tools

- Strong understanding of email deliverability & sender reputation

- Expertise in lifecycle marketing, segmentation & dynamic content

- Data-driven mindset with strong campaign analytics experience

Key Metrics :

Email Revenue | Open Rate | CTR | Conversion | Repeat Purchase Rate | LTV