Key Responsibilities:

1. Retail Sales & Revenue Growth:

- Drive sales growth across offline retail channels.

- Own monthly, quarterly, and annual revenue targets for assigned retail accounts, stores, or territories.

- Improve store-level productivity, secondary sales, and retail throughput.

- Identify growth opportunities across existing and new retail formats.

- Track sales performance and take corrective actions to address underperformance.

2. Beauty Advisor-Led Sales:

- Drive productivity and performance of Beauty Advisors across retail counters.

- Establish clear targets and performance metrics for BA-led sales.

- Work closely with field teams to improve product knowledge, consumer engagement, conversion, and average transaction value.

- Support recruitment, training, and performance management of Beauty Advisors where relevant.

- Build incentive and engagement mechanisms to drive higher productivity and retention.

3. Retail Execution Excellence:

- Ensure strong brand visibility, merchandising, stock availability, tester availability, and overall execution at the point of sale.

- Conduct regular market and store visits to understand consumer behaviour and identify execution gaps.

- Work with retail partners and internal stakeholders to improve in-store presence and customer experience.

- Track competitive activity, pricing, promotions, and emerging category trends.

4. Account & Partner Management:

- Build strong working relationships with retail partners, store managers, and key accounts.

- Support commercial discussions, promotional planning, and business reviews.

- Drive joint initiatives to improve visibility, consumer acquisition, and sales.

- Ensure effective coordination between internal teams and external retail partners.

5. Business Analytics & Performance Management:

- Track key metrics including store productivity, sales per BA, conversion, secondary sales, inventory, and ROI.

- Use data to identify high-performing stores, underperforming counters, and opportunities for expansion or rationalisation.

- Build actionable reports and provide insights to senior leadership.

- Bring a strong commercial and analytical approach to decision-making.

6. Cross-Functional Collaboration:

- Work closely with Marketing on retail activations and consumer campaigns.

- Coordinate with Supply Chain to ensure stock availability and timely replenishment.

- Partner with Finance and Commercial teams on profitability and retail economics.

- Work closely with the leadership team builds and scales its offline retail engine.

Ideal Candidate Profile:

- 5+ years of experience in Retail Sales, Beauty & Personal Care, Cosmetics, FMCG, Consumer Goods, or other consumer-facing businesses.

- Exposure to BA-led sales, beauty counters, multi-brand retail, modern retail, or offline retail channels is strongly preferred.

- Strong academic and professional pedigree with demonstrated career progression and achievement.

- Commercially sharp, analytical, and highly execution-oriented.

- High energy and ownership mindset, with a strong desire to build and grow within an entrepreneurial environment.

- Comfortable working in a fast-paced organisation where roles require flexibility, initiative, and hands-on problem-solving.

- Strong communication and stakeholder management capabilities.