Retail Lead - Retail Marketing & Activation - Agency

Role Overview:

We are pleased to inform you of the following opportunity for Retail Lead with a global activation agency in Mumbai.

Key Responsibilities:

- Design and implement retail marketing strategies to enhance in-store engagement and drive sales.

- Collaborate with clients and internal teams to create innovative retail experiences.

- Lead execution of in-store campaigns, visual merchandising, and shopper activation initiatives.

- Analyze retail campaign performance metrics and optimize future strategies.

Requirements:

- 8-10 years of experience in retail marketing and activation.

- Strong focus on revenue generation (70% business development).

- Proven track record of generating revenues of more than INR 1 cr (approx INR 2-3 cr).

- Strong knowledge of retail trends, shopper behavior, and in-store technologies.

- Excellent project management and leadership skills.

- Proven ability to deliver measurable results in retail campaigns.