Retail Integrated Marketing Specialist

Description:

Job Title: Retail Integrated Marketing Specialist

Experience: 7 to 15 Years (Proven Track Record)

Location: Remote (Supporting UAE-Based Agency)

Department: Marketing

Reports To: [CEO/ Marketing Director / Account Director]

Role Overview:

We are seeking a commercially sharp Retail Integrated Marketing Specialist with 7 to 15 years of proven experience delivering end-to-end retail marketing programs that drive measurable business impact. This is a remote role supporting a UAE-based marketing agency, requiring strong ownership, proactive communication, and the ability to manage multi-market retail campaigns virtually.

The ideal candidate will combine strategic thinking with hands-on execution and demonstrate a consistent ability to link marketing initiatives to tangible P&L outcomes, including revenue growth, footfall uplift, and conversion improvement.

Key Responsibilities:

Integrated Retail Strategy & Execution

- Lead the planning and execution of 360 integrated retail campaigns across physical and digital touchpoints.

- Develop seasonal and promotional retail calendars aligned with client commercial priorities.

- Ensure consistent brand messaging across in-store, digital, CRM, and media channels.

- Support key retail moments including store launches, peak trading periods, and tactical promotions across UAE markets.

Commercial Impact & P&L Focus

- Demonstrate clear linkage between marketing initiatives and sales, margin, and profitability.

- Track and optimize core retail KPIs: footfall, conversion, ATV, LTV, and ROI.

- Deliver robust post-campaign analyses with actionable insights.

- Partner with client and internal teams to influence revenue outcomes.

Channel, Media & In-Store Excellence

- Manage integrated media planning across digital, OOH, retail media, and in-mall environments.

- Oversee in-store visibility including POSM alignment, VM coordination, and retail activations.

- Work with CRM teams to drive acquisition, retention, and repeat purchase.

- Continuously optimize channel mix based on performance.

Stakeholder & Agency Collaboration

- Work closely with internal strategy, creative, and client servicing teams.

- Interface directly with UAE-based clients and retail partners.

- Brief and manage external vendors and production partners.

- Ensure timely and high-quality campaign rollouts despite remote setup.

Budget Stewardship

- Manage retail marketing budgets with strong ROI discipline.

- Optimize spend allocation based on performance insights.

- Maintain tight cost control while maximizing commercial impact.

Required Skills & Qualifications:

- 7 to 15 years of proven retail/integrated marketing experience (agency or brand side).

- Experience working on GCC/UAE and/or India retail markets.

- Demonstrated success in driving measurable P&L impact through marketing.

- Strong understanding of retail and omni-channel ecosystems.

- Experience working with remote or cross-border teams.

- Advanced analytical and performance reporting capabilities.

- Excellent stakeholder management and virtual collaboration skills.

- Strong communication and presentation abilities.

- Highly self-driven with strong ownership mindset.

- Familiarity with CRM and marketing automation platforms.

- Experience in fashion, jewelery, beauty, electronics, or lifestyle retail.

Key Success Metrics:

- Revenue and margin uplift attributable to marketing

- Footfall and conversion growth

- Campaign ROI and media efficiency

- Quality and timeliness of remote execution

- Strength of insights and performance reporting

- Look forward to receiving eligible candidates.