Role & Responsibilities:

- Own and deliver sales targets across the entire South India zone.

- Develop annual and quarterly sales forecasts, aligned with organizational goals.

- Drive strategic demand planning and ensure consistent achievement of primary and secondary sales.

- Identify and convert high-potential markets, retailers, and distributors across South India.

- Lead initiatives to penetrate untapped geographies and expand market share.

- Design and execute large-scale promotional campaigns and secondary schemes to maximize reach.

- Ensure strong brand presence and visibility across key retail and distribution points.

- Oversee execution of regional marketing activities, including kiosks, roadshows, and retailer engagement programs.

- Collaborate with marketing teams to tailor campaigns for regional consumer preferences.

- Build and nurture strong relationships with key dealers, distributors, and retail partners.

- Provide advanced training and capability-building programs for dealer sales teams.

- Resolve escalated complaints with speed and accuracy, ensuring customer satisfaction and loyalty.

- Continuously monitor competitor activities, pricing strategies, and market trends.

- Provide actionable insights to leadership for strategic decision-making.

- Map market potential and identify emerging opportunities across diverse product categories.

- Ensure timely collections in line with company credit policies.

- Maintain healthy receivables and minimize outstanding risks across the zone.

- Drive financial accountability among regional teams.

- Lead, mentor, and motivate a team of Area Sales Managers and Territory Executives.

- Set clear performance goals, conduct regular reviews, and foster a culture of excellence.

- Identify and groom high-potential talent for future leadership roles.

- Present comprehensive monthly and quarterly sales performance reports to senior management.

- Track and analyze secondary sales data through CRM.

- Recommend corrective actions and growth strategies based on performance metrics.

Preferred Candidate Profile:

- Education: Graduation with an MBA in Sales & Marketing.

- Experience: 12 to 20 years of core experience, specifically in high-volume Retail Sales and Channel Distribution.

- Retail Network Mastery: Proven expertise in driving the "numbers game" by scaling, managing, and dominating a massive network of retail counters, dealers, and sub-dealers.

- Industry Background: Extensive experience in Building Materials or allied retail sectors (e.g., Adhesives, Paints, Wall Putty, Construction Chemicals, Laminates, Hardware, Architectural, Hand, or Power Tools).

- Geographical Exposure: Must have independently handled large-scale retail operations across at least two or more states in South India.

- Key Capabilities: High-volume secondary sales driving, strong team leadership, deep market penetration, and excellent relationship management with retail partners.