Job Description :

Our client is looking for a dynamic and result-oriented Brand Retail Manager to lead the development, execution, and performance management of BTL activities, Trade Marketing and Exclusive Retail Stores (Flagship/EBO format). The role involves end-to-end responsibility for store development, retail branding, launch campaigns, promoter management, retail audits, and campaign execution to strengthen brand visibility, sales, and profitability.

The ideal candidate should possess strong expertise in retail operations, project execution, branding, visual merchandising, and channel engagement activities.

Position : Retail Brand Manager

Location : Hyderabad

Key Responsibilities :

1. Exclusive Retail Store Development :

- Evaluate Flagship/EBO store proposals based on market demand, accessibility, operational feasibility, and profitability.

- Coordinate with internal stakeholders for store approvals and execution planning.

- Develop and finalize 3D store layouts/designs aligned with functionality and brand aesthetics.

- Prepare project budgets and manage store development costs efficiently.

- Oversee store construction and execution activities to ensure alignment with approved layouts and timelines.

- Conduct periodic store assessments to ensure brand compliance, operational standards, and ROI effectiveness.

- Plan and execute impactful store launch campaigns integrating ATL, BTL, and digital marketing activities.

2. Retail Store Branding :

- Lead the branding of EBOs, MBOs, including facades, backlit signage, and internal shop branding.

- Own the "Store Health" lifecycle; proactively manage the replacement of faded, damaged, or outdated branding materials.

- Manage the design-to-delivery pipeline for POSMs (standees, danglers, brochures, and fabric swatches).

- Develop innovative merchandising tools.

3. Promoter Management :

- Identify, recruit, and onboard promoters for new and existing retail stores.

- Conduct promoter training programs on products, branding, and customer engagement.

- Monitor promoter productivity and performance through regular reviews and feedback mechanisms.

- Ensure promoter discipline, attendance, and achievement of sales objectives.

4. Monitoring Store Performance Optimization :

- Track and analyze Flagship/EBO store P&L performance.

- Develop sales-driving marketing initiatives to improve store productivity and profitability.

- Analyze footfall, conversion ratios, product movement, and market trends to recommend corrective actions.

- Coordinate with Sales and Marketing teams to improve overall retail and trade performance.

5. Retail Store Audit & Compliance :

- Implementation of SOP.

- Prepare retail audit formats aligned with EBO policies and brand guidelines.

- Conduct store audits covering branding, display standards, promoter performance, operational compliance, and customer experience.

- Prepare audit reports with actionable insights and follow-up plans for improvement.

6. BTL Campaign Execution :

- Plan and execute roadshows, society activations, and mall displays to drive hyper-local footfall as per the request from the regional sales team.

- Own the logistics and branding for Dealer Meets and Industry Expos, ensuring company brand stands out against competitors.

7. Vendor Management & Budget Compliance :

- Build, onboard, and manage a pan-India BTL vendor network (printers, fabricators, installers, promoters) to ensure seamless local execution across markets.

- Monitor vendor performance, billing accuracy, and compliance, ensuring timely delivery, adherence to SOPs, and continuous improvement.

- Maintain real-time PO trackers and manage the BTL budget with zero variance.

- Enforce strict "Proof of Execution" protocols before processing vendor bills.

Candidate Profile :

- The incumbent should have years of experience in retail branding, EBO/Flagship management, visual merchandising, or retail project execution.

- Strong understanding of retail operations, store development, branding, and event management.

- Experience in ATL/BTL marketing activities and retail launch campaigns.

- Good knowledge of budgeting, vendor management, and retail P&L analysis.

- Strong communication, coordination, and stakeholder management skills.

- Proficiency in MS Office, presentation tools, and retail reporting systems.

Candidate Background :

- Degree with MBA/PG in Sales & Marketing from reputed institutes preferred. Candidates experience from Consumer Durable / Consumer Electronics / FMCG / Furniture / Textile industry would be preferred.