Roles and Responsibilities: - Work on branding initiatives to strengthen brand positioning, messaging, and recall through digital-first strategies - Manage end-to-end campaign execution, including media planning, ad creatives, audience segmentation, bid optimization, and performance tracking - Identify, onboard, and manage influencers to enhance brand awareness, engagement, and customer acquisition. Develop campaign briefs, track performance, and optimize influencer collaborations for ROI - Analyze campaign performance, user behavior, and conversion metrics to optimize growth strategies and improve funnel efficiency - Collaborate with designers and copywriters to craft engaging ad creatives and brand communication that resonates with the target audience - Run A/B tests on ads, landing pages, and marketing communication to continuously improve conversion rates - Stay updated on industry trends, competitor strategies, and emerging channels to refine marketing approaches Qualifications: - 2-5 years of experience in performance marketing, branding, and influencer marketing, preferably in a startup, fintech, consumer-focused brand or advertising agency - Proven experience in running ROI-driven digital campaigns across Google, Meta, and other paid platforms - Strong understanding of influencer marketing strategies, campaign execution, and performance tracking - Experience managing brand positioning, storytelling, and audience engagement - Strong creative and strategic thinking skills with a test-and-learn mindset - Comfortable working in a fast-paced, data-driven environment

Mumbai

Respo Financial Capital - Assistant Manager - Brand Marketing 

Job Description for Respo Financial Capital - Assistant Manager - Brand Marketing  in Zype in  Mumbai for (2-5) years of experience. Apply Now!