Role Overview: As the Head of BTL Activation, you will play a pivotal role in driving brand awareness and customer engagement through on-ground activations and below-the-line marketing campaigns. You will strategize, execute, and oversee outreach initiatives that connect directly with our target audience across cities, clinics, communities, and retail touchpoints. This is a high-impact leadership role ideal for someone who is hands-on, data-driven, and passionate about making a real difference in people's lives through purpose-led marketing. Key Responsibilities: - BTL Strategy Development: Create and execute high-impact BTL marketing strategies tailored to urban and semi-urban markets. - Campaign Leadership: Lead execution of on-ground activations such as health camps, clinics, awareness drives, community events, and doctor engagement programs. - Team Management: Build and manage a pan-India team of field marketers, city leads, and activation managers. - Vendor Management: Identify and manage third-party vendors for printing, fabrication, staffing, and logistics. - Collaboration: Work closely with product, sales, and digital marketing teams to ensure integrated campaign messaging and targeting. - Performance Tracking: Measure and analyze ROI from all BTL activities using data, feedback, and CRM integrations. - Brand Stewardship: Maintain consistent brand messaging and ethics in all customer-facing initiatives. - Innovation: Continuously explore new formats and channels for field engagement and brand education. Requirements: - Proven 8+ years of experience in BTL marketing, field activation, or trade marketing in high-growth consumer-facing industries (Healthcare, FMCG, Wellness, etc.). - Strong leadership and team-building skills across diverse geographies. - Ability to work in a high-paced, startup environment with a hands-on approach. - Excellent project management, budgeting, and vendor negotiation skills. - Exposure to tier-2 and tier-3 markets will be a strong advantage. - Degree in Marketing, Business, or related field (MBA preferred). Why Join ResearchAyu? - Be part of a purpose-driven organization transforming healthcare through innovation. - Fast-track career growth in one of India's fastest-growing health-tech startups. - Lead national-level campaigns that have a real impact on people's lives. - Work alongside passionate, mission-oriented professionals in a high-energy environment.

Navi Mumbai

Mumbai

ResearchAyu - Head - BTL Activation 

Job Description for ResearchAyu - Head - BTL Activation  in Techclinic Connect Private Limited in  Navi Mumbai Mumbai for (8-15) years of experience. Apply Now!