Chief Marketing Officer- Healthy Life Innovation Experience: 10 -14 years Education: IIM/IIT/NIT/ISB or similar top-tier institutes About Healthy Life Innovation (ResearchAyu): ResearchAyu is on a mission to find cures for incurable diseases. We specialize in cartilage regeneration and are actively working on treatments for diabetes, rheumatoid arthritis (RA), antinuclear antibody (ANA) disorders, and spine-related conditions. Our Ayurveda-based therapies are backed by scientific research and clinical validation, offering a revolutionary alternative to traditional treatments. With 35+ clinics across Mumbai, Navi Mumbai, Thane, Hyderabad, NCR and Pune, we have helped thousands of patients regain mobility without surgery. Recognized as "HealthTech Startup of the Year", we are rapidly scaling and looking for dynamic leaders to drive our growth. Role Overview: The Chief Marketing Officer (CMO) will be responsible for shaping and executing a comprehensive marketing strategy that builds a powerful brand, drives awareness, and delivers exceptional returns on advertising spend (ROAS). This individual will oversee both traditional (Above The Line) and digital marketing channels, lead the development of all brand assets, and create data-driven campaigns that resonate with our target audience. The ideal candidate will have strong leadership skills and a proven track record of optimizing marketing performance at scale. Key Responsibilities: Brand Development & Strategy: - Develop and refine the company's brand identity, ensuring it aligns with the company's mission, vision, and values. - Build a consistent brand voice across all touchpoints and maintain brand consistency in all marketing materials. - Create and execute a comprehensive brand strategy that positions the company as a leader in the healthcare space. ATL (Above the Line) Marketing: - Develop and implement ATL strategies that enhance brand visibility and recognition. - Oversee the execution of media campaigns, including TV, radio, print, and outdoor advertising, ensuring they align with company objectives. - Work with external agencies and partners to plan, budget, and optimize ATL campaigns for maximum impact. Digital Marketing & Performance Optimization: - Lead the development and execution of digital marketing strategies across channels (Meta Suite, Google Ads, and more) to drive engagement, leads, and conversions. - Oversee SEO, SEM, paid social, and display advertising campaigns to ensure maximum ROAS. - Continuously analyze data and metrics to optimize campaigns for performance and cost-efficiency. - Stay updated with the latest trends in digital marketing, ensuring the company remains competitive in the online space. Brand Artifacts & Identity Development: - Lead the creation and development of brand assets, including logos, taglines, websites, marketing collateral, and all digital content. - Ensure all visual and written communication reflects the company's brand positioning and resonates with the target audience. - Collaborate with design and content teams to maintain high-quality and on-brand deliverables. Team Leadership & Cross-functional Collaboration: - Build and lead a high-performing marketing team, fostering a collaborative and innovative environment. - Work closely with product, sales, and customer service teams to ensure a cohesive approach to customer acquisition and retention. - Provide leadership, mentorship, and professional development for team members. Data-Driven Decision Making: - Monitor and report on marketing KPIs, ROI, and performance metrics to evaluate the effectiveness of campaigns. - Implement data-driven strategies and test various approaches to improve performance and reach business goals. - Develop comprehensive marketing reports for senior leadership and stakeholders. Requirements: Ideal Profile: - 10+ years of experience in marketing, with at least 3-5 years in a senior leadership role, preferably in the healthcare or tech startup space. - Proven experience developing and executing successful ATL and digital marketing strategies (Meta Suite, Google Ads, etc.). - Expertise in performance marketing with a strong focus on optimizing ROAS. - Strong knowledge of brand development, digital marketing, content creation, and marketing automation tools. - Exceptional leadership skills with the ability to inspire and manage cross-functional teams. - Data-driven mindset with advanced analytical skills to assess campaign effectiveness and optimize for performance. - Experience working with creative agencies and media partners to execute high-impact campaigns. - Excellent communication skills, both written and verbal, with the ability to collaborate with internal and external stakeholders effectively. Why Join ResearchAyu? Pioneering innovation in curing incurable diseases through research-backed Ayurveda. Award-winning startup, recognized as HealthTech Startup of the Year. Fast-growing company scaling from - 100 Cr to - 250 Cr revenue. Leadership role with immense career growth and impact.

Navi Mumbai

ResearchAyu - Chief Marketing Officer 

Job Description for ResearchAyu - Chief Marketing Officer  in Techclinic Connect Private Limited in  Navi Mumbai for (9-15) years of experience. Apply Now!