Research Analyst - Market Mix Modeling - MR Firm

KEY RESPONSIBILITIES

- Understand written or oral brief from client (business problem)

- Ensure Data Veracity as per problem brief; detect and flag anomalies or errors to Project Manager

- Hypothesis building

- Statistical model development and ensuring statistical hygiene of models

- Follow process to ensure accuracy and deliver projects as per timelines

- Write model findings with simple insights which make marketing sense

- Try different things to get to the best solution

- Train younger team members on the process

- Use visualization in Excel / Power BI to prepare analytics results for clients

- Use basic programming to automate simple repetitive tasks in Excel Macros / VBA / R / Python

ESSENTIAL SKILLS

- Strong mathematical aptitude

- Ability to think logically and solve issues - trouble-shoot problems in code or try a different approach if something is not working in the defined process

- Excellent communication skills in English (written and oral) are essential

- Ability to document analysis (data and model findings) and simple processes

- Good attitude and willingness to learn new things and experiment to get to the best solution

- Should be a strong team player - work closely with team-mates and Project Manager

- Willingness to stretch to deliver to tight schedules

- Demonstrate independence in planning own work and executing it on time and with good quality