Senior General Manager

Republic World is looking for an ambitious Digital Ad Sales professional who is target-driven, excited to take on challenges, and focused on delivering results. The role involves driving revenue growth and monetisation across Republic Digital's CTV and digital properties, developing innovative advertising solutions, and building strong relationships with advertisers. We are looking for an experienced professional who can take digital sales to the next level through strategic thinking, creative storytelling, and best-in-class performance.

Job Description:

An experienced digital advertising sales professional with 18+ years of expertise in Digital/CTV/OTT or Broadcast Ad Sales, with strong client-facing exposure. Proven track record of success in:

- Driving revenue growth and monetisation across Republic Digital's CTV and digital properties in India.

- Understanding client business objectives across sectors such as FMCG, Defence, BFSI, and Government, and developing customised advertising solutions.

- Achieving quarterly and annual revenue targets, with a track record of achieving at least 90% of set goals in previous roles.

- Generating revenue across YouTube, Facebook, and emerging digital channels, with a focus on high-consumption regional markets.

- Conceptualising and executing branded IPs, integrated content campaigns, and national-level monetisation strategies aligned with Republic's editorial voice.

- Building, mentoring, and managing a high-performing sales team while collaborating with editorial, strategy, and product teams.

- Leading client pitches, closing key accounts, and delivering innovative campaign solutions.

- Expanding advertiser relationships across India, particularly in the consumer, BFSI, Government, Defence, and FMCG sectors.

- Developing branded content solutions that combine Republic's voice with client messaging through compelling storytelling and innovative formats.

Key Skills:

- Digital advertising sales strategy and revenue monetisation

- Client relationship management and strategic engagement

- Sales target ownership, negotiation, and deal closure

- CTV/OTT, social media, influencer marketing, and emerging ad tech

- Branded IPs, integrated content campaigns, and creative storytelling

- Market insight across national and regional media trends

- Team leadership, talent development, and cross-functional collaboration

- Strong communication, analytical, and stakeholder management skills

Qualifications:

- PGDM/MBA/PGPM preferred

- Strong analytical and strategic mindset

- Passion for digital media and content innovation

Location: Noida