Reporting & Business Systems Analyst

Job Title: Reporting & Business Systems Analyst

Client: Genpact

Location: Bangalore

Experience: 24 Years Only

Work Mode: Hybrid

Interview Rounds: 1 Internal + 1 Client Round

Notice Period: Immediate Joiners Only

Job Overview:

We are seeking a dynamic and analytical Reporting & Business Systems Analyst with strong experience in Pharma Commercial Analytics and Omnichannel/Multichannel Campaign Analysis. The ideal candidate will play a crucial role in campaign performance reporting and driving data-backed decision-making across commercial initiatives.

Key Responsibilities:

- Collaborate with cross-functional teams to gather and analyze data across commercial omnichannel campaigns.

- Generate actionable insights and performance reports for marketing and sales teams.

- Leverage deep knowledge of pharmaceutical commercial analytics to provide meaningful business recommendations.

- Work closely with campaign execution platforms like SFMC, Adobe Campaign, Veeva Approved Email to understand campaign mechanics and effectiveness.

- Build dashboards and data visualizations to communicate KPIs and campaign performance metrics.

- Support the design and automation of recurring reports and ad-hoc analytics requests.

Required Skills:

- 24 years of hands-on experience in Pharma Commercial Analytics.

- Strong experience in Commercial Omnichannel / Multichannel Analytics.

- Familiarity with campaign execution platforms such as:

- Salesforce Marketing Cloud (SFMC)

- Adobe Campaign

- Veeva Approved Email

- Strong analytical and data interpretation skills.

- Proficiency in data visualization and BI tools (Power BI, Tableau, etc. preferred).

- Strong communication and stakeholder management skills.

Preferred Qualifications:

- Experience working in a pharma or life sciences environment.

- Understanding of campaign KPIs, marketing funnels, and healthcare provider (HCP) engagement analytics.

- Ability to handle multiple projects in a fast-paced environment.