RentenPe - Manager - Music Video Marketing

Description:

This role suits a professional with hands-on experience in music marketing within production houses, including close collaboration with artists on campaigns and releases. The position focuses on driving artist visibility, fan engagement, and revenue growth in a dynamic music environment.

Key Responsibilities:

- Develop and execute 360-degree marketing strategies for artists, including campaign planning, content creation, and multi-channel promotion (digital, social, PR, and live events).

- Collaborate directly with artists, management, A&R teams, and production staff to align marketing with release schedules, artist vision, and creative assets like artwork, videos, and photos.

- Manage budgets, track campaign performance using analytics, and report insights to optimize future artist projects and production house goals.

- Oversee social media, digital ads, influencer partnerships, and press outreach tailored to music genres and emerging talent.

- Coordinate on-ground activations, merchandising, and global release strategies while building artist communities.

Required Qualifications:

- Bachelor's degree in Marketing, Music Business, or related field, with 5+ years in music marketing, production houses, or artist management.

- Proven track record delivering successful campaigns for charting or emerging artists, with expertise in digital-first strategies and fan data analysis.

- Strong project management skills to handle multiple releases, tight deadlines, and cross-team coordination.

- Excellent communication for artist liaison, relationship-building with labels/partners, and pitching ideas.

Preferred Skills:

- Deep music industry knowledge, including production processes and trends in streaming, vinyl, and live events.

- Proficiency in tools like Google Analytics, social platforms, and CRM for audience growth.

- Creative mindset for asset production and innovative promotions in competitive markets.