
Key Responsibilities:
- Develop strategies to expand the construction equipment rental and leasing business.
- Identify new customers and business opportunities across construction, infrastructure, road, mining, oil & gas, and related sectors.
- Build and maintain strong relationships with contractors, project owners, and key accounts.
- Drive rental revenue, fleet utilization, profitability, and market share.
- Manage equipment deployment, availability, utilization, and fleet optimization.
- Coordinate with Service and Operations teams to minimize equipment downtime.
- Prepare rental/leasing quotations and commercial proposals and lead negotiations.
- Monitor contracts, renewals, collections, pricing, margins, and P&L performance.
- Lead and motivate the Rental & Leasing team and monitor KPIs.
- Prepare regular business performance and MIS reports for management.
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