RemoteState - Digital Marketing Manager - SEO & SMO

Job Title: Digital Marketing Manager - SEO & SMO.

Location: Noida and Full time WFO.

Experience: 3-5 Years.

Employment Type: Full-Time.

About the Role:

- We're looking for a results-driven Digital Marketing Manager with expertise in SEO (on-page and off-page) and Social Media Optimization (SMO) to drive our digital growth.

- This role requires someone who can own and execute organic marketing strategies across both search engines and social platforms.

- PPC knowledge is optional but a bonus.

Key Responsibilities:

SEO (Search Engine Optimization):

- Develop and execute comprehensive on-page and off-page SEO strategies to boost search rankings and organic traffic.

- Perform keyword research, competitor analysis, technical audits, and regular site optimizations.

- Optimize site structure, meta tags, internal linking, and page load speed.

- Manage backlinking strategies and digital PR for authority building.

- Use tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, etc.to monitor and improve performance.

- Collaborate with content, design, and development teams for seamless SEO implementation.

SMO (Social Media Optimization):

- Plan, create, and manage the company's presence across major platforms (LinkedIn, Twitter, Instagram, Facebook, etc.

- Optimize social media pages for reach, engagement, and brand consistency.

- Work with the content team to generate engaging, platform-specific content that aligns with SEO goals.

- Track and analyze performance across platforms using tools like Buffer, Hootsuite, or native analytics.

- Engage with followers, respond to queries, and grow the community organically.

Optional - PPC:

- Assist in running and optimizing paid ad campaigns across Google, LinkedIn, or Facebook Ads (if applicable).

Requirements:

- 3-5 years of hands-on experience in SEO and SMO, preferably in a digital-first or B2B environment.

- Strong understanding of Google algorithms, content strategy, backlinking, and platform-based social growth.

- Experience using digital tools like Google Analytics, Search Console, Ahrefs, SEMrush, Meta Business Suite, etc.

- Familiarity with CMS platforms like WordPress, Webflow, or Shopify.

- Creative mindset with the ability to drive both technical and content-based initiatives.

- Ability to report clearly, track KPIs, and show progress.

Nice to Have:

- Basic PPC campaign experience (Google Ads, LinkedIn Ads).

- Knowledge of Canva or other basic design tools for social creatives.

- Google or HubSpot certifications in SEO, Social Media, or Ads.