Reloy - Digital Marketing Manager

Digital Marketing Manager

Company Overview: Reloy is a real estate technology startup reimagining real estate loyalty in India.

Our major clients are biggest real estate developers such as Mahindra, Shapoorji Pallonji, Piramal, Godrej, Brigade, DLF etc. and are continuing to scale our client base.

Job Description: Digital Marketing Manager

- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.

- Maintain budgets and optimize regularly.

- Create monthly/ quarterly reports.

- Maintaining our social media presence across all digital channels.

- Measuring and reporting on the performance of all digital marketing campaigns.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies.

- Plan, execute, and measure experiments and conversion tests/ A/B testing.

- Collaborate with internal teams to create landing pages and optimize user experience.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Instrument conversion points and optimize user funnels.

- Collaborate with the marketing manager and graphics team to create impactful campaigns and social media strategy.

- Evaluate emerging technologies.

- Provide thought leadership and perspective for adoption where appropriate.

Competencies:

- Strong communication skills

- SEO

- Analytics & Data Interpretation

- Project Management

Educational Qualification:

- Bachelors/ Post-Graduation / MBA (full time) in the related field.

Experience:

- 3-5 years of experience

Location: Kalina, Mumbai