Marketing Strategist

About The Role

We are seeking an experienced Marketing Strategist with a strong background in planning and implementing marketing initiatives, particularly for SaaS products.

This role involves driving customer acquisition, enhancing brand visibility, and achieving product-market fit through innovative, data-driven strategies.

The ideal candidate will take ownership of strategic planning, execute comprehensive marketing campaigns, and collaborate cross-functionally to maximize profitability and market share while maintaining consistency across all marketing efforts.

What You Need For This Position

- Masters degree in Marketing, Business Administration, or a relevant field.

- 2 to 5 years of experience in marketing roles, preferably in a product company (experience with SaaS products is highly preferred).

- Experience in marketing roles with a proven track record of managing comprehensive strategies is a plus.

- Hands-on experience in planning and executing marketing strategies and campaigns.

- Proficiency in CRM software and Content Management Systems.

- Strong grasp of market research techniques, data analysis, & statistics methods.

- Thorough knowledge of strategic planning principles and marketing best practices.

- Excellent communication, interpersonal, and presentation skills.

- Analytical mindset with a focus on data-driven decision-making.

- Familiarity with agile development methodologies is preferred.

What You Will Be Doing

- Develop and implement forward-thinking marketing strategies tailored to SaaS products, ensuring alignment with business objectives and product lifecycle goals.

- Identify and prioritize target audience segments to drive engagement, customer acquisition, and product adoption.

- Craft compelling value propositions and messaging frameworks to position products competitively in the market.

- Conduct comprehensive research to uncover industry trends, customer pain points, and competitive insights for differentiation.

- Plan and execute data-driven demand generation initiatives across digital, email, social media, and paid advertising channels.

- Focus on lead nurturing, customer retention, and reducing churn through targeted campaigns.

- Design and manage multi-channel marketing campaigns in collaboration with creative and content teams.

- Analyze campaign performance using analytics tools, tracking KPIs like Customer Acquisition Cost (CAC), Lifetime Value (LTV), Return on Investment (ROI), etc.

- Leverage data insights to optimize campaigns and inform future strategies.

- Work closely with product management, sales, and customer success teams to ensure cohesive marketing efforts and successful product launches.

- Develop and manage the marketing budget, ensuring efficient allocation and cost-effectiveness.

- Provide regular reporting on expenditures and ROI to justify investments.

- Stay updated on emerging SaaS marketing tools, techniques, and platforms to maintain a competitive edge.

- Experiment with innovative marketing strategies and share advancements with the team to foster continuous learning and adaptation.

Top Reasons To Work With Us

- The organization is led by an IIM alumnus who built it on a strong set of values.

- Join a fast-paced team of like-minded individuals who share the same passion as you with whom you'll tackle new challenges every day.

- Work alongside an exceptionally talented and intellectual team, gaining exposure to new concepts and technologies.

- Enjoy a friendly and high-growth work environment that fosters learning & development.