Reliance Industries - Manager/Senior Manager - Brand Management - Home & Personal Care Segment

Brand manager is responsible for developing & executing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability for assigned brand(s).

Strategy and Planning:

1. Researching and analyzing consumer behavior, market trends and competitor activity of assigned brand(s) category.

2. Work on brand within assigned budgets, performance specifications and sales estimates for assigned brand(s).

3. Developing and implementing strategies that resonate with the target market.

4. Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.

Project & Operations Management

1. Translate go-to-market brand Strategies to brand plans / elements.

2. Building brand awareness and developing initiatives to increase brand value and profitability.

3. Develop communication strategy as per the marketing calendar, brief to creative/messaging, brief/buy media, and support creative production & adaptations. Overseeing the production of advertisements, promotional materials and mail campaigns. Own the design and execution of the annual and quarterly brand calendar.

4. Assist the team to convert communication strategy into media plan in collaboration with the media team. Work closely and collaborate with media partner, internal PR and other cross-functional teams to deliver against plans.

Financial

1. Work closely and collaborate with media partner, internal PR and other cross-functional teams to deliver against plans.

2. Analyse and present- revenue earned , budget spent , penetration and Profitability of brand . Measuring and reporting on campaign performance and assessing KPIs and ROI.

3. Track product sales and market share

4. Monitor brand assigned budgets, performance specifications and sales estimates for assigned brand(s)."