Reliance Industries - Group Brand Manager

Role & responsibilities :

Product Development and Portfolio Strategy :

- Lead end-to-end NPD across home-textile and furnishing categories, translating consumer insights, market trends and category gaps into commercially viable collections.

- Partner with category, sourcing and product teams on design, specifications, quality, claims, pricing and target costs.

- Define price ladders, assortment architecture, brand tiering and SKU rationalization across store formats.

Brand Development, Pricing and Packaging :

- Develop brand architecture, positioning and BPPC/OBPPC roadmaps, translating them into consumer communication, price-pack architecture and GTM toolkits.

- Lead end-to-end packaging development from design briefs, pack hierarchy and claims to artwork approvals and production readiness.

- Ensure consistent brand expression across packaging, key visuals, merchandising, retail communication and ecommerce assets.

Merchandising, Store Ops, Trade Calendar and In-Store Activation :

- Build annual activation calendars aligned with Modern Trade events, retailer big days, festivals and seasonal demand periods.

- Partner with category and store operations on availability, placement and display compliance; develop model-store concepts, VM guidelines and scalable activation toolkits.

- Conduct store visits and track execution, sales impact, compliance and ROI to drive corrective actions.

Ecommerce and Digital Readiness :

- Ensure launch readiness through accurate, benefit-led product listings, specifications, images and A+ content.

- Develop channel-specific digital assets and support ecommerce and social amplification of priority launches and seasonal campaigns.

Preferred candidate profile :

- 5-10 years of relevant experience in brand management and product marketing, 2-4 years of experience in Home Furnishing will be preferred.

- MBA/PGDM in Marketing.

- Experience in NPD, assortment planning, pricing, packaging and retail activation; Modern Trade & Ecom experience will be an added advantage.

- Should be good at analytics and presentation of ideas.

- Strong commercial, project management and stakeholder-alignment capabilities.