Company Overview:

Reliance Industries Limited is a Fortune 500 company and India's largest private sector corporation. We operate across diverse sectors including energy, petrochemicals, natural gas, retail, telecommunications, and textiles. With a pan-India presence and significant global operations, Reliance is committed to innovation and sustainable growth, impacting the lives of millions.

Role Overview:

As the Commercial Lead, based in Bangalore, you will be responsible for driving the commercial strategy and execution for our FMCG business within the General Trade channel. This pivotal role involves leading a team to develop and implement go-to-market strategies, optimize trade marketing initiatives, and achieve ambitious sales targets. You will collaborate closely with cross-functional teams including marketing, supply chain, and finance to ensure seamless execution and maximize market penetration. Your leadership will directly impact revenue growth, market share gains, and overall brand visibility within the competitive FMCG landscape.

Key Responsibilities:

- Develop and execute comprehensive go-to-market strategies for the General Trade channel to achieve targeted sales growth and market share objectives.

- Lead the development and implementation of trade marketing programs to enhance brand visibility and drive consumer engagement at the point of sale.

- Manage and mentor a high-performing sales team, providing coaching, training, and development opportunities to maximize individual and team performance.

- Analyze market trends, competitor activities, and customer insights to identify opportunities for growth and develop innovative sales strategies.

- Collaborate with cross-functional teams to ensure alignment of sales, marketing, and supply chain activities to optimize efficiency and effectiveness.

- Monitor and evaluate the performance of sales initiatives, providing regular reports and recommendations to senior management.

- Build and maintain strong relationships with key distributors and retailers to ensure optimal product placement and availability.

- Manage the sales budget and ensure efficient allocation of resources to maximize return on investment.

- Drive continuous improvement in sales processes and methodologies to enhance productivity and effectiveness.

Required Skillset:

- Proven ability to develop and execute successful go-to-market and sales strategies within the FMCG sector, specifically in the General Trade channel.

- Demonstrated expertise in trade marketing, including the development and implementation of impactful promotional campaigns.

- Exceptional leadership and team management skills, with a track record of building and motivating high-performing sales teams.

- Strong analytical and problem-solving abilities, with the capacity to interpret market data and identify actionable insights.

- Excellent communication, interpersonal, and negotiation skills, enabling effective collaboration with internal and external stakeholders.

- Deep understanding of the FMCG industry, including market dynamics, competitive landscape, and consumer behavior.

- Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.

- 15-19 years of relevant experience in FMCG sales, with a significant focus on General Trade and Trade Marketing.