Relaxo Footwear - Lead - Brand & Media

Description:

Key Responsibilities:

- Lead end-to-end campaign development across ATL, BTL, digital, social, and experiential channels

- Brief and evaluate creative and media agencies; ensure all assets align with brand guidelines and deliver on objectives

- Plan and execute go-to-market strategies for launches, promotions, and seasonal initiatives in collaboration with sales, trade marketing, product, and digital teams

- Define and monitor KPIs including brand awareness, consideration, preference, equity scores, and campaign effectiveness

- Prepare performance dashboards, post-campaign reports, and quarterly business reviews for leadership

- Plan brand marketing budgets across media, activation, research, and agency fees

- Ensure efficient allocation of resources and optimize spend

- Manage procurement and vendor relationships for agencies, production houses

- Align internal teams (sales, product, finance, customer experience, digital) on brand direction and priorities

- Lead agency partnerships including creative, media, digital, PR, and influencer networks

Key Deliverables:

- Annual and quarterly brand plans with objectives, strategies, campaigns, timelines, and budgets

- Creative briefs and evaluation of all brand communication (films, print, OOH, digital, social, in-store)

- Brand guidelines, playbooks, asset libraries, and toolkits for internal and external stakeholders

- Post-campaign analysis, brand health trackers, competitor intelligence reports, and market share dashboards

Skills & Competencies:

Communication & Creative:

- Excellent written and verbal communication; ability to craft compelling brand narratives and presentations

- Strong creative judgment to brief, evaluate, and elevate agency work

- Storytelling skills to inspire internal teams and external partners

Commercial & Financial:

- Commercial orientation with understanding of pricing, margin, channels, and P&L management

- Budget planning and ROI analysis capabilities

- Comfort working with financial stakeholders and business cases

Leadership & Collaboration:

- Project and stakeholder management skills; ability to lead cross-functional teams without direct authority

- Agency and vendor management experience

- Influencing and negotiation skills to drive alignment across diverse teams