Role: Retail Lead

Function: Retail

Location: Mumbai

Role Purpose:

The Retail Lead will own and drive the overall retail business for Reise Moto, with responsibility for revenue, profitability, retail expansion, customer experience and operational excellence across the retail network.

The role will lead Regional Managers and work closely with Sales, Marketing, Supply Chain, Finance, Product and other functions to build a high-performing and scalable retail organisation.

Key Responsibilities:

1. Retail Business & P&L:

- Own the overall retail revenue and profitability agenda.

- Translate business objectives into regional and store-level targets.

- Drive same-store sales, conversion, average transaction value and customer retention.

- Identify opportunities to improve store productivity and unit economics.

- Review retail performance through structured weekly/monthly business reviews.

2. Retail Strategy & Growth:

- Develop and execute the overall retail growth strategy.

- Identify opportunities for expansion into new cities, locations and retail formats.

- Develop the retail network roadmap in line with business growth plans.

- Evaluate store economics, payback and ROI for new locations.

- Continuously optimise the existing store network.

3. Regional Leadership:

- Lead and coach Regional Managers to deliver business objectives.

- Establish clear performance metrics and accountability across regions.

- Build a strong performance-oriented retail culture.

- Ensure consistent execution of retail processes across regions and stores.

4. Store Performance:

- Drive improvement in store productivity, sales conversion and customer experience.

- Establish standard operating processes and performance benchmarks.

- Identify underperforming stores and develop corrective action plans.

- Ensure consistent execution of brand, merchandising and service standards.

5. Customer & Brand Experience:

- Build a differentiated Reise Moto retail experience.

- Ensure customer journeys are consistent across all touchpoints.

- Use customer insights and feedback to improve retail experience.

- Work with Marketing to convert brand campaigns into measurable retail outcomes.

6. Inventory & Commercial Efficiency:

- Partner with Supply Chain/Product teams to ensure the right assortment and availability.

- Improve inventory turns and reduce ageing/slow-moving inventory.

- Balance availability with working-capital efficiency.

- Drive commercial discipline at store and regional levels.

7. Cross-functional Leadership:

- Work closely with Marketing on retail campaigns and customer acquisition.

- Partner with Finance on budgets, forecasting and profitability.

- Work with HR on organisation design, hiring, capability building and incentives.

- Partner with Product/Category teams on assortment and consumer insights.

8. Retail Organisation Building:

- Build the organisation and capabilities required to scale the retail business.

- Define structures, roles, incentives and career paths.

- Develop Regional Managers and create a strong second line of leadership.

- Drive a culture of ownership, data-based decision making and execution.

Key KPIs:

- Retail revenue growth

- Gross margin / contribution margin

- Same-store sales growth

- Store-level EBITDA / profitability

- Sales conversion

- Average transaction value

- Revenue per store / sq. ft. / employee

- New-store ramp-up and payback

- Inventory turns and ageing

- Customer satisfaction / NPS

- Regional and store target achievement

- Employee productivity and attrition

Ideal Candidate:

- 10 - 15+ years of experience in retail, consumer, lifestyle, automotive, mobility or adjacent sectors.

- Strong experience managing multi-city/multi-store/multi brand retail operations.

- Demonstrated ownership of significant revenue/business targets.

- Experience managing Regional Managers or equivalent senior teams.

- Strong commercial and P&L orientation.

- Proven ability to build and scale retail networks.

- Strong analytical and problem-solving skills.

- Excellent stakeholder-management and leadership capabilities.

- Comfortable operating in a high-growth, entrepreneurial environment.

- Passion for motorcycles, mobility, apparel or lifestyle brands would be an advantage.