We are looking out for Marketing Leaders for multiband omnichannel motorsports business to oversee integrated strategies across digital, events, retail, and partnerships for multiple brands like Riding Apparel, Helmets & Tyre lines & International Distribution brands. They will have to ensure consistent community experiences in a high-octane industry blending global communication strategies with personalized e-commerce. This role demands agility to sync seasonal peaks likes Riding Seasons with year-round engagement.

Job Responsibilities:

- Develop and execute omnichannel marketing strategies unifying customer journeys across platforms, social media, email, live events, and retail for all brands, targeting metrics like cross-channel conversion rates, reach and engagement across all channels and events

- Lead cross-functional teams (content, digital, events, analytics) in agile pods to launch multi brand campaigns, such as race-tied gear drops or driver influencer collabs

- Oversee brand consistency while tailoring activations for sub-brands, e.g., entry-level vs. premium motorsports apparel, using customer data platforms for personalization.

Budget and Performance Oversight:

- Manage marketing budgets across campaigns, allocating resources for maximum ROI while tracking metrics performance, engagement ratios, lead generation, campaign reach etc. Conduct post-campaign analysis using tools like social listening and fan feedback to refine strategies, ensuring continuous improvement in omnichannel engagement.

Collaboration and Innovation:

- Partner with sales, events, merchandising, and content teams to align on unified goals, such as promotions that drive multi brand e-commerce traffic

- Spearhead innovation in fan experiences, including market research for emerging trends like gamified loyalty programs tailored to diverse sub-brands.

Required Qualifications:

- Bachelors in marketing, Business, or related field; MBA or 10+ years in motorsports/consumer brands preferred, with proven omnichannel successes.

- Expertise in motorsports marketing: fan engagement via Instagram/YouTube lives, event sponsorships, and retail integrations (e.g., pop-ups at tracks, shows, music events)

- Proficiency in tools like Google Analytics, CDP platforms, and ad managers (Meta, Google) for multi brand ROI tracking.

Key Skills and Experience:

- Strong leadership for 15-25 person teams, fostering collaboration across digital paid media, social community, and partnerships with brands

- Data-driven mindset: Analyse unified metrics from race apps to e-commerce sales, optimizing for fan loyalty programs.

- Passion for motorsports with global outlook, handling multi brand portfolios in fast-paced startup environments like luxury, lifestyle and retail