Registerkaro - Brand Strategist

About the Role

We are looking for a highly strategic and execution-driven Brand Strategist who has built and scaled brands end-to-end. This role goes beyond social media management, a candidate should have hands-on experience across multiple marketing channels, driving customer acquisition, revenue growth, and brand positioning.

The candidate should be comfortable owning the entire brand lifecycle, from strategy to execution, with a strong focus on business impact, not just engagement metrics.

Key Responsibilities:

- Develop and lead end-to-end brand strategy aligned with business and revenue goals

- Drive customer acquisition and revenue growth through multi-channel marketing (organic, paid, partnerships, content, etc.)

- Own and optimize digital presence across platforms (social, web, performance channels)

- Plan and execute integrated marketing campaigns with measurable outcomes (leads, conversions, ROI)

- Build and scale brand positioning, storytelling, and messaging across all touchpoints

- Work closely with product, sales, and leadership teams to ensure brand-business alignment

- Analyze campaign performance, user behavior, and funnel metrics to continuously optimize growth

- Identify new growth opportunities, channels, and experiments to scale the brand

Required Qualifications:

- Bachelor's/Master's degree in Marketing, Business, Communications, or related field

- 7-10 years of experience in brand strategy, growth marketing, or digital marketing

- Proven experience in driving revenue or customer acquisition through marketing efforts

- Strong understanding of multi-channel marketing (social media, performance marketing, SEO, partnerships, etc.)

- Experience working closely with product and business teams

- Demonstrated ability to own and execute campaigns end-to-end

- Strong analytical mindset with a focus on ROI and performance metrics

Preferred Profile:

- Experience in startup or high-growth environments

- Ability to balance strategy + execution (0 to 1 and scale)

- Strong ownership mindset and ability to work in fast-paced environments