Regional Transformation Lead - FMCG

Industry : FMCG / Foods / Beverage

Client Details

- The hiring company is a Tier 1 Global FMCG

Description:

The Regional Omnichannel Transformation Lead will be the single point of contact for their respective region in driving the offline transformation initiatives and premediate/mitigate risk & issues within their purview with a robust tracker.

Distributor-led expansion

1. Double the number of overall outlets via PSR incentive-based and Nielsen list

Distribution Architecture Revamp

1. Streamline and consolidate key distributors in top 200 towns

2. Drive deeper penetration through super and sub-distributor (multi-layer distribution) in remaining/ long tail towns

Servicing frequency

1. Tailored visit frequency based on outlet needs and unlock capacity to drive new store addition

Higher top outlets extraction

1. Drive and grow share & sales in top outlets via retailer loyalty program and footprint expansion

Salesforce productivity

1. Increase +30% revenue/salesperson via strong adherence on market work (time in market, outlet visits per day, time in outlet)

DMS & SFA adoption

1. Drive the adoption of new ways of work with the improved DMS & SFA.

Profile

A successful Regional Transformation Lead should have:

- Tier 1/Tier 2 MBA only with 6 to 8 years of Post MBA experience - (Batches 2017, 2018, 2019)

- Tier 1 FMCG background candidates only

- Mandatorily done a front -end ASM - general Trade stint along with a strategic role at the regional/national level

- Multiple roles open across - Mumbai, Gurgaon, Bengaluru, Kolkata

- The firm is an industry leader in its category