Regional Trade Marketing Manager - West Zone

Role Overview:

We are looking for a dynamic Trade Marketing professional to lead regional marketing initiatives across the West Zone. The role will focus on driving market activations, channel engagement, merchandising excellence, and effective trade marketing investments to support business growth.

Key Responsibilities:

- Develop and execute trade marketing strategies aligned with regional business objectives.

- Plan and monitor Trade Marketing investments while tracking ROI and effectiveness.

- Drive execution of schemes, promotions, and activations in collaboration with Sales teams.

- Ensure strong in-store visibility and merchandising deployment across key outlets.

- Analyze market intelligence and competition insights to design impactful trade schemes and activations.

- Roll out monthly trade schemes within defined budgets and business guidelines.

- Manage vendor onboarding and performance while streamlining merchandising processes and SOPs.

- Develop merchandising guidelines/manuals aligned with market and organizational requirements.

- Track merchandising assets, outlet coverage, and scheme effectiveness.

- Conceptualize and execute BTL activations, channel engagement programs, and influencer-led initiatives.

- Lead end-to-end execution of large-scale trade marketing campaigns.

Preferred Candidate Profile:

- MBA/PGDM with 5-8 years of experience in Trade Marketing/Channel Marketing.

- Experience in FMCG/FMCD/Consumer Durables industry preferred.

- Strong understanding of market activations, merchandising, and channel engagement.

- Excellent stakeholder management, analytical, and execution skills.