Role Overview:

As the Regional Trade Marketing Manager - Food, based in Kolkata, you will be the driving force behind our brand's success . Your day-to-day will involve crafting and executing innovative trade marketing strategies, collaborating closely with the sales team, key account managers, and brand marketing to ensure seamless execution and optimal ROI. You will analyze market trends, consumer insights, and competitive activities to identify opportunities for growth and develop tailored programs for various channels, including modern trade and general trade. Your efforts will directly impact brand visibility, market share, and ultimately, revenue growth in the region.

Key Responsibilities:

- Develop and implement regional trade marketing plans aligned with national brand strategies to achieve sales targets and market share objectives.

- Manage trade marketing budget effectively, ensuring optimal allocation of resources across different channels and activities to maximize ROI.

- Collaborate with the sales team to develop and execute channel-specific programs, promotions, and merchandising initiatives to drive sales and enhance brand visibility.

- Analyze sales data, market trends, and consumer insights to identify opportunities for growth and develop targeted trade marketing campaigns.

- Conduct regular market visits to assess execution of trade marketing programs, gather feedback from retailers, and identify areas for improvement.

- Manage relationships with key retailers and distributors to ensure effective implementation of trade marketing activities and achieve mutually beneficial outcomes.

- Develop and deliver sales training programs to equip the sales team with the knowledge and skills to effectively execute trade marketing plans and achieve sales targets.

- Monitor competitor activities and develop counter-strategies to maintain a competitive edge in the market.

- Evaluate the effectiveness of trade marketing programs and initiatives, providing regular reports and recommendations for improvement.

- Work closely with the brand marketing team to ensure alignment of trade marketing activities with overall brand strategy and messaging.

Required Skillset:

- Demonstrated ability to develop and execute successful trade marketing strategies that drive sales growth and enhance brand visibility.

- Proven expertise in channel management, including modern trade and general trade, with a deep understanding of the retail landscape in India.

- Strong analytical skills to interpret sales data, market trends, and consumer insights to identify opportunities and develop targeted programs.

- Excellent communication, interpersonal, and negotiation skills to effectively collaborate with internal teams and external partners.

- Solid understanding of pricing strategies and promotional mechanics to optimize trade marketing investments and drive sales.

- Ability to develop and deliver effective sales training programs to enhance the skills and knowledge of the sales team.

- Experience in category management and understanding of consumer behavior in the food industry.

- Bachelor's degree in Marketing, Business Administration, or a related field.

- Adaptable to a fast-paced and dynamic work environment, with the ability to manage multiple projects simultaneously.