Client :  Our Client commenced operations in 1999 and became the leading mobile operator in Tamil Nadu within 18 months. In December 2003, it launched commercially in Chennai and quickly established itself as a market leader - a position it has held since.   It began its outward expansion in 2005 and met with unprecedented success in the Eastern frontier circles. It emerged a market leader in Assam and in the North Eastern provinces within 18 months of operations. Now, the company has completed rollout in all 23 telecom circles including Chennai, Tamil Nadu, Assam, North East, Orissa, Bihar, Jammu & Kashmir, Himachal Pradesh, West Bengal, Kolkata, Kerala, Andhra Pradesh, Karnataka, Delhi, UP(West), UP(East), Maharashtra & Goa , Mumbai, Haryana, Madhya Pradesh, Gujarat, Punjab and Rajasthan.  CRITICAL FUNCTION:  The key purpose of this role will be to support segment champions in devising the strategy for relevant segments and execute the strategy at the ground level   KEY RESPONSIBILITY:  - Devise strategy for Target segment at the regional level	  - Track relevant insights, buying behaviour, products consumed by the relevant TG to support strategic decisions for the region and support circles to execute the same   - Devise strategy for targeted customer campaigns and ensure effectiveness for the region	  - Build and analyze targeted direct customer campaigns for the region   - Support segment champions in devising strategy for their segments based on the inputs   - Drive Cost effective campaigns for Target segments   - Support in optimizing the ROI of the marketing strategy by ensuring that customer targeting tactics are appropriate for achieving revenue objectives in the most cost effective manner possible.  - Bring in Efficiency and efficacy in processes   - Streamline processes to drive increased efficiency  - Ensure support to the circles is given on a continuous basis and a free flow of communication is maintained by giving relevant inputs   - Act as a center of expertise for all challenges and information required for the respective segment  INTERACTIONS  Internal Interaction   Internal role this position would need to interact with to enable success in day to day work	  - Other Sub functions of Marketing at Corporate   - Segment Champions   - Circle Marketing Teams   External Interactions – (Outside the Organization)  External role this position would need to interact with to enable success in day to day work  - Vendors supporting all launch, communication activities  - Ad Agencies   EXEMPLAR:  - MBA from a leading premier school  - Engg / Graduate from a leading University / School  - Should have 10-11 years of experience   - Market research experience is mandatory  - Telecom knowledge will be an added advantage   Technical and Behavioral Skills  - Marketing know-how  - Strong & articulate communication  - Thought Leadership  - Persuasive negotiation skills  - Financial & Commercial acumen  - Customer Orientation  - Ability to mentor & coach effectively   Interested candidates can mail their queries/profile to averma@lhpmail.com  Akhil Lighthouse Partners

Delhi NCR

Mumbai

Bangalore

Kolkata

Chennai

Regional Segment Marketing - Telecom 

Job Description for Regional Segment Marketing - Telecom  in  in  Delhi NCR Mumbai Bangalore Kolkata Chennai for (10-15) years of experience. Apply Now!