Regional Sales Manager - Tobacco

Key Responsibilities:

1. Sales Training and Development:

- Design and deliver structured, field-based training programs for frontline sales teams and distributors.

- Conduct on-the-job coaching through joint market visits and performance assessments.

- Identify skill gaps and implement targeted training interventions.

2. Field Sales Excellence:

- Drive route-to-market effectiveness, coverage expansion, and beat optimization.

- Ensure execution of merchandising standards, visibility norms, and brand presence initiatives.

- Monitor and improve key metrics such as conversion ratios, productivity, and strike rates.

3. Distribution Management:

- Strengthen distributor capabilities in inventory management, secondary sales, and channel development.

- Collaborate with distribution partners to improve supply chain efficiency and product availability.

- Ensure adherence to company sales processes, compliance standards, and reporting systems.

4. Performance Monitoring and Reporting:

- Track and analyze KPIs related to sales growth, outlet coverage, and team productivity.

- Provide actionable insights and regular performance reports to senior leadership.

- Implement corrective measures for underperforming territories.

5. Leadership and Stakeholder Management:

- Act as a liaison between sales teams, distributors, and senior management.

- Support recruitment, onboarding, and training of field sales personnel.

- Foster a high-performance, target-driven sales culture across the region.