Regional Sales Manager - Spices Manufacturing

Description: Urgent Hiring Regional Sales Manager (2 Positions)

Industry: FMCG - Spices / Meal Solutions / Foods

Channel: General Trade (GT)

We are hiring experienced Regional Sales Managers for a leading Spices & Foods FMCG company in India to lead and scale high-impact sales operations across key geographies.

Position Details:

Role: Regional Sales Manager (RSM) 2 Nos

Regions:

Western India - Maharashtra, Gujarat, MP & CG

Southern India - Karnataka, Andhra Pradesh, Telangana

Base Locations: Mumbai (Western Region), Bengaluru (Southern Region)

Reporting To: Vice President Sales

Team Size: ZSMs, ASMs, ASEs & extended sales force

Key Responsibilities:

- Be part of the Sales Leadership Team, owning regional P&L and deliverables

- Lead, coach, and scale large sales teams across GT channels

- Plan and execute volume, value, and market share growth as per AOP

- Design and execute Sales & Distribution (S&D) strategy for the region

- Expand distribution footprint: new outlets, rural reach, distributor onboarding

- Drive distributor productivity, ROI, and channel financing initiatives

- Own regional trade marketing calendar and execution effectiveness

- Improve SPP (Sales per Person) and optimize CTS (Cost to Sales)

- Control trade spends, logistics efficiency, freight optimization

- Finalize and manage sales plans, manpower plans, budgets & TADA

- Lead regional recruitment, assessments, promotions, and MT inductions

- Manage market returns, liquidation of slow-moving stocks

- Drive sales automation, IT tools, and digital initiatives

- Track competition, ensure account reconciliations with finance

Role Requirements:

- 12-15+ years of FMCG sales experience in General Trade

- Strong background in Spices / Foods / Meal Solutions (preferred)

- Proven experience in scaling businesses, setting up distribution & S&D processes

- Hands-on exposure to distributor appointment, team building & execution excellence

- Graduate / MBA (Sales & Marketing preferred; Premium B-School a plus)

- Strong leadership, communication, negotiation & analytical skills

- Proficiency in Excel, PowerPoint & SAP