Regional Sales Manager - Prime LAP - NBFC

Description:

Job Purpose:

- To lead and manage the Prime LAP business for the assigned region by driving sales, achieving business targets, expanding distribution, and ensuring high-quality portfolio acquisition through effective channel management and team leadership.

Key Responsibilities:

1. Business Development & Revenue Growth:

- Drive sales and achieve disbursement targets for Prime LAP in the assigned region.

- Develop and execute regional business strategies aligned with organizational goals.

- Identify and onboard new channel partners (DSAs, connectors, chartered accountants, etc.).

- Explore cross-sell opportunities through branch and internal channels.

2. Team Management:

- Lead, motivate, and manage a team of Sales Managers

- Ensure productivity, performance monitoring, and skill development of the sales team.

- Conduct regular reviews, set KPIs, and implement corrective action plans where required.

3. Channel & Partner Management:

- Build and maintain strong relationships with DSAs, connectors, and other intermediaries.

- Monitor partner performance and ensure adherence to company policies and compliance guidelines.

- Drive engagement initiatives to ensure long-term channel loyalty.

4. Credit & Portfolio Quality:

- Work closely with credit and risk teams to ensure high-quality sourcing and minimal delinquency.

- Ensure compliance with company policies, underwriting norms, and audit guidelines.

- Monitor early delinquencies and take preventive action.

5. Market Intelligence & Competition Tracking:

- Analyze market trends, competitor products, and pricing strategies.

- Provide feedback to product and policy teams for continuous improvement.

- Identify potential business clusters and expansion opportunities.