Description:

Regional Sales Manager (RSM) West Maharashtra & Goa

Location: West Maharashtra & Goa (Based preferably in Pune / Mumbai / Kolhapur belt)

Reporting To: National Sales Head

Qualification: MBA / PGDM in Sales & Marketing (preferred)

A graduate with strong relevant experience may be considered

Experience:15+ years of total sales experience

Minimum 5-7 years in a senior regional / state-level sales role

Strong exposure to Lighting, Electrical Switches, Cables, Wires, or Building Materials

Role Objective:

The Regional Sales Manager will be responsible for driving revenue growth, expanding distribution, strengthening channel relationships, and leading the regional sales team across West Maharashtra & Goa. The role focuses on achieving business targets while building long-term market presence in the electrical and building materials segment.

Key Responsibilities:

Sales & Revenue Growth

- Achieve regional sales, volume, and profitability targets

- Develop and execute regional sales strategies aligned with national objectives

- Drive primary and secondary sales across distributors, dealers, and project channels

Channel Management

- Appoint, manage, and develop distributors, dealers, retailers, and stockists

- Strengthen presence in key markets and emerging towns

- Handle key accounts, institutional sales, and project business (where applicable)

Market Development

- Identify new business opportunities, geographies, and product penetration gaps

- Monitor competition, pricing, schemes, and market trends

- Ensure effective execution of trade schemes and promotions

Team Leadership

- Lead, mentor, and motivate Area Sales Managers / Sales Officers

- Set KPIs, conduct reviews, and ensure performance improvement

- Build a high-performance, result-oriented sales team

Stakeholder Coordination

- Work closely with marketing, supply chain, finance, and production teams

- Ensure smooth order processing, timely deliveries, and collections

- Resolve channel conflicts and escalations effectively

Compliance & Reporting

- Ensure adherence to company policies and processes

- Prepare sales forecasts, MIS reports, and business reviews

Key Skills & Competencies:

- Strong understanding of electrical / lighting/building materials trade dynamics

- Proven expertise in distribution-led sales models

- Excellent negotiation, relationship-building, and communication skills

- Strategic thinking with hands-on execution capability

- Strong leadership and people management skills

- Commercial acumen with a focus on profitability and growth

Preferred Candidate Profile:

- Extensive experience handling West Maharashtra & Goa markets

- Background from reputed brands in lighting, switches, cables, wires, or building materials

- Stable career progression with a consistent performance track record

- Willingness to travel extensively within the region