Regional Sales Manager - HORECA Trade Channel - Process Food Business

One of our esteemed clients into (process food industry) looking for "Regional Sales Manager-HORECA Trade Channel" role.

Geography - West India (Maharashtra,Goa,Gujarat,MP&Chhattisgarh)

Key Responsibilities :

- Appoint, manage, and drive distributors and traders in the HORECA channel.

- Ensure secondary sales growth through effective distributor engagement and trade push strategies.

- Drive product penetration in the market through push-selling techniques.

- Build a strong distribution network and ensure regular order flow and stock availability.

- Implement schemes, promotions, and trade activities to increase sales.

- Monitor competitor activities and identify market opportunities.

- Ensure timely claim settlements and support distributors for smooth operations.

- Lead and motivate the sales team to achieve regional sales targets.

- The candidate must have experience in managing distributors & traders (not direct institutional sales).