Regional Sales Manager - General Trade - North India - FMCG

About the Company

We are a fast-growing FMCG brand in the healthy snacking space, expanding rapidly across India. With strong momentum in modern trade and e-commerce channels, we are now scaling our general trade vertical to build deeper market penetration and wider consumer reach.

Role Overview

We are seeking a Regional Sales Manager - General Trade (North India) to drive growth and establish our distribution footprint across the region. This is a high-impact, entrepreneurial role where you will set up and scale GT operations, build distributor networks, and deliver aggressive growth in line with the company's expansion plans.

Key Responsibilities

- Set up and expand the GT channel across North India, with focus on Delhi NCR, Haryana, Punjab, J&K, Uttarakhand, Himachal Pradesh, and Uttar Pradesh.

- Identify, onboard, and manage a strong distributor and channel partner network.

- Develop and execute sales strategies, regional business plans, and market coverage models.

- Deliver monthly and quarterly sales targets, while tracking KPIs, coverage, and execution.

- Collaborate with supply chain, marketing, and category teams to ensure smooth operations.

- Monitor competitor activities, trade dynamics, and market trends to inform strategy.

Qualifications & Experience

- 7-14 years of experience in general trade sales, preferably with emerging or mid-sized FMCG brands.

- Strong understanding of GT channels in North India, with established distributor networks across Tier 1-3 cities.

- Proven track record of scaling distribution and delivering sales growth.

- Entrepreneurial mindset with the ability to work independently and build from the ground up.

- Excellent leadership, negotiation, and communication skills.

Location: Noida (with travel across North India)