Regional Sales Manager - General Trade - Food

Role Overview:

Our client is looking for a high-performing Regional Sales Manager North to lead and accelerate our business across North India. The ideal candidate will have a strong background in the FMCG/Food industry with proven experience in driving sales growth, strengthening distributor networks, expanding market presence, and leading high-performing sales teams.

This role requires someone who is commercially driven, highly analytical, and capable of delivering aggressive growth while maintaining strong customer relationships across General Trade and Modern Trade channels.

Key Responsibilities:

- Own the sales performance, revenue, and profitability for the North region.

- Develop and execute regional sales strategies aligned with business objectives.

- Manage and grow business across key North Indian markets through effective distributor and channel management.

- Drive primary and secondary sales while ensuring achievement of monthly, quarterly, and annual sales targets.

- Identify new market opportunities and expand distribution reach in existing and emerging territories.

- Build strong relationships with distributors, wholesalers, key retailers, and channel partners.

- Monitor distributor health, inventory norms, ROI, and working capital.

- Lead, coach, and develop Area Sales Managers, Territory Sales Managers, and the regional sales team.

- Ensure effective implementation of trade schemes, promotions, visibility initiatives, and new product launches.

- Collaborate with Marketing, Supply Chain, Finance, and Demand Planning teams to ensure seamless execution.

- Analyze sales trends, competitor activity, pricing, and market dynamics to identify growth opportunities.

- Improve numeric and weighted distribution across the region.

- Drive sales excellence through regular market visits, performance reviews, and joint working with the field team.

- Ensure adherence to company policies, commercial processes, and reporting systems.

Key Requirements:

- Bachelor's degree in any discipline; MBA preferred.

- 10-15 years of progressive sales experience within the FMCG/Food industry.

- Proven experience handling North India as a regional business.