Regional Sales Manager/General Manager - Sales - Rice

Key Responsibilities

1. Distribution Sales Rice

- Deliver regional sales targets (volume, value, and margins) for Rice products.

- Drive secondary sales and off-take across Distribution.

- Align execution with retailer/ Rice partner requirements and SLAs.

2. Market Development & Penetration

- Identify growth opportunities across geographies for Rice expansion.

- Lead outlet addition, coverage expansion, and category penetration initiatives

3. Pricing & Commercial Management

- Execute competitive pricing strategies balancing retailer margins and company profitability.

- Monitor price realization, trade schemes, and discount effectiveness.

- Benchmark against local/national brands and compet itors.

- Collaborate with global teams to ensure pricing effectiveness.

4. Distributor Expansion & Management

- Appoint and develop distributors aligned to Rice scale-up strategy.

- Drive distributor ROI, working capital efficiency, and service levels.

- Ensure compliance with stock norms, claim settlements, and reporting discipline.

- Build distributor capability for execution of Rice positioning (value vs brand alternatives) .

5. Cross-Functional Collaboration

- Work closely with sourcing, supply chain, and quality teams to ensure consistent supply and product standards.

- Partner with global marketing/branding teams on packaging, positioning, and consumer communication.

- Align with global teams on business plans and growth targets.

6. Team Leadership

- Lead and coach regional sales teams and frontline salesforce.

- Drive productivity through structured planning and execution discipline.

- Set KPIs and conduct performance reviews aligned to distribution, sales, and execution

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