Description:

KEY RESPONSIBILTIES

Defining 8-10 critical responsibilities associated with the job which account for ~80% of the bandwidth and effort of the job holder.

Planning & Achieving topline

- Drive periodic planning, review and monitor achievement of key business metrics for the region covering urban and rural markets

- Deliver revenue growth for the region by identifying and leveraging market opportunities, BTL and new product launches.

- Leverage market intelligence and external data sources to identify regional growth opportunities, plan initiatives to deliver business growth.

Channel & Portfolio Strategy

- Implement and ensure deployment of regional category development objectives by partnering with customer development teams

- Implement BTL agenda in the region balancing complexities of channels and category objectives, ensuring effective ROI of spends

Sales Transformation & Capability

- Implement the GTM strategy laid out for the region to achieve coverage and distribution targets

- Benchmark and recommend practices across competition to identify best in class strategies to implement for overall business growth

Logistics & Commercial Strategy

- Devise the GTM execution plan for the region in conjunction with the branch logistics manager to enhance coverage with efficiency in time and efforts

- Drive strong commercial and supply chain health for the region focusing on right indicators and taking corrective decision.

Talent Management & Development

- Plan and forecast adequate resourcing needs across sales teams in the region to meet business requirements

- Foster a high performance, open and transparent work culture

IV. KEY PERFORMANCE GOALS

Listed below are the key performance goals for the role. Performance Goals are the critical outcomes of a job contributing to the organization's and roles success.

- Sales target achievement

- Achievement of category and channel objectives (NPDs, growth in focused brands, channel growth)

- Achieving Distribution Targets - direct & indirect

- Achievement of customer marketing and sales development initiatives as per branch agenda.

- Overall productivity and engagement of workforce

- Effective adherence, adoption and rollout of SOPs, systems and processes

VI. INTERFACES

- This section defines the set of key stakeholders (internal external) with which the job holder is required to interface, towards fulfilling the objectives of the job

Internal Interfaces (Roles that the jobholder interacts with internally)

External Interfaces

(Roles that the jobholder interacts with externally)

- Branch Customer Marketing Manager Trade & Channel Partners

- Branch Customer Development Manager

- Branch Logistics Manager

- Branch HR Manager

- Rural Channel Manager

- HO Sales and multi-functional teams