Regional Sales Manager - FMCG

Key Responsibilities RSM/State head:

1. Sales & Business Performance:

- Deliver monthly, quarterly, and annual sales, revenue, and distribution targets for the state.

- Drive market share growth and ensure achievement of numeric and weighted distribution goals.

- Identify and develop new business opportunities to expand the brand footprint.

2. People Leadership & Capability Building:

- Lead, mentor, and motivate the Area Sales Managers (ASMs) and their respective field teams.

- Build a high-performance sales culture with a focus on capability development and succession planning.

- Conduct regular performance reviews, market visits, and coaching sessions with direct reports.

3. Distributor & Channel Management:

- Oversee distributor appointment, ROI analysis, and infrastructure readiness across the state.

- Ensure distributor hygiene in terms of inventory, claims, and credit management.

- Strengthen secondary sales execution through structured channel development initiatives.

4. Market Execution & Visibility:

- Ensure flawless execution of visibility, merchandising, and activation programs as per brand guidelines.

- Review market coverage, outlet expansion, and range selling to enhance market penetration.

- Monitor competitor activities and pricing trends, sharing actionable insights with AVP.

5. Process, Systems & Compliance:

- Drive adherence to company policies, pricing norms, and trade schemes.

- Ensure 100% compliance in reporting systems, data trackers, and CRM tools.

- Manage sales forecasting, budget adherence, and claim settlements effectively.