Regional Sales Manager - FMCG

Key Responsibilities:

- Develop and execute strategies to achieve both primary and secondary sales targets for the assigned area, ensuring alignment with overall company objectives.

- Lead, motivate, and manage the sales team to drive performance and ensure attainment of sales goals.

- Conduct detailed market analysis to identify opportunities, trends, and challenges; develop effective sales plans to capitalize on market dynamics.

- Build and maintain strong relationships with key customers, distributors, and retailers to enhance business growth and long-term partnerships.

- Provide regular training, coaching, and development support to strengthen product knowledge, sales capability, and overall team effectiveness.

- Develop and manage sales budgets, ensuring optimal utilization of resources to maximize ROI.

- Implement performance monitoring systems to track sales targets, analyse key metrics, and identify areas of improvement.

Required Skills & Competencies:

Functional Skills:

- Strong understanding of FMCG sales and distribution management.

- Expertise in primary and secondary sales planning.

- Channel sales and distributor management.

- Territory management and market expansion.

- Sales forecasting and demand planning.

- Trade marketing and promotional planning.

- Key account management.

- Budgeting and P&L understanding.

- Sales analytics and business reporting.

- Retail execution and merchandising knowledge.

Leadership Skills:

- Team leadership and people management.

- Coaching, mentoring, and talent development.

- Performance management and goal setting.

- Conflict resolution and stakeholder management.

- Decision-making and problem-solving abilities.

Business & Analytical Skills:

- Market intelligence and competitive analysis.

- Strategic thinking and business planning.

- Data-driven decision-making.

- Strong commercial and financial acumen.

- Ability to identify growth opportunities and execute business plans effectively.

Soft Skills:

- Excellent communication and presentation skills.

- Strong negotiation and influencing abilities.

- Relationship-building and networking skills.

- High level of ownership and accountability.

- Ability to work under pressure and deliver results in a target-driven environment.