Regional Sales Manager - FMCG

Regional Sales Manager

Job Description :

We are seeking an experienced and result-oriented Regional Sales Manager to lead sales operations across the North and East India markets. The ideal candidate will have a strong background in the Pet Food, Pet Care, FMCG, Consumer Products, or related industries, with proven expertise in distributor management, channel expansion, sales growth, and team leadership.

The role will be responsible for driving revenue growth, strengthening distribution networks, expanding market presence, and leading regional sales teams to achieve business objectives.

Key Responsibilities :

Sales & Business Growth :

- Drive primary and secondary sales across the assigned North and East India territories.

- Develop and execute regional sales strategies to achieve revenue, market share, and profitability targets.

- Monitor sales performance and implement corrective actions to ensure target achievement.

- Identify new business opportunities, market segments, and growth channels to accelerate business expansion.

Distribution & Channel Management :

- Manage and strengthen relationships with distributors, super stockists, wholesalers, and channel partners.

- Expand market coverage by appointing and developing new distribution partners in key markets.

- Ensure effective distributor performance, stock availability, and market execution.

- Monitor distributor investments, inventory levels, and sales performance to drive sustainable growth.

Market Development :

- Drive distribution expansion and improve product availability across urban, semi-urban, and emerging markets.

- Identify market opportunities, competitive trends, and customer needs to strengthen regional presence.

- Collaborate with marketing teams to execute trade promotions, visibility initiatives, and market activation programs.

Team Leadership & Capability Building :

- Lead, mentor, and develop regional sales teams to drive performance and capability enhancement.

- Set sales objectives, monitor performance metrics, and provide regular coaching and guidance.

- Foster a high-performance culture focused on execution excellence and customer engagement.

- Support recruitment, training, and retention of field sales personnel.

Planning & Reporting :

- Prepare sales forecasts, business plans, and territory growth strategies.

- Track sales performance, distribution metrics, and market intelligence.

- Provide regular business updates and insights to senior management.

- Ensure adherence to sales processes, reporting standards, and company policies.

Required Skills & Experience :

- 8 to 12 years of experience in Sales, Channel Management, Distribution Management, or Business Development.

- Strong experience in the Pet Food, Pet Care, FMCG, Consumer Products, Animal Health, or related sectors.

- Proven track record of managing distributors and driving regional sales growth.

- Experience handling large geographic territories and multi-state operations.

- Strong leadership, team management, and people development capabilities.

- Excellent negotiation, relationship management, and communication skills.

- Strong analytical and business planning skills.

Preferred Qualifications :

- Bachelor's degree in Business, Marketing, Commerce, Agriculture, Veterinary Sciences, or a related field.

- MBA in Sales, Marketing, or Business Management preferred.