Regional Sales Manager - FMCG

Key Responsibilities:

Sales & Revenue Management:

- Achieve regional sales targets (volume, value, and market share) across product categories.

- Drive growth through dealer, distributor, and project sales channels.

- Implement company sales strategies, schemes, and promotional plans effectively.

- Monitor secondary sales, stock levels, and demand forecasting.

Channel & Market Development:

- Expand and strengthen dealer and distributor network.

- Identify new business opportunities, geographies, and key accounts.

- Drive visibility, branding, and in-shop execution as per guidelines.

- Track competitor activities and provide market intelligence.

Team Leadership & Capability Building:

- Lead, mentor, and develop Area Sales Managers / Sales Officers.

- Conduct regular reviews, coaching, and performance management.

- Ensure discipline in reporting, beat planning, and CRM usage.

Customer & Stakeholder Management:

- Build strong relationships with key dealers, influencers, contractors, and projects.

- Resolve escalations related to pricing, supply, service, and claims.

- Coordinate with Marketing, Supply Chain, Credit, and Finance teams.

Compliance & Governance:

- Ensure adherence to credit norms, pricing policies, and SOPs.

- Drive collections and improve receivable days.

- Ensure compliance with company ethics and business standards.