Regional Sales Manager - FMCG

Description:

Role - Regional sales manager

Location - Noida

Industry - FMCG

Experience - 10 to 15 Years.

Hiring for a leading manufacturer of packaged snacks in India.

Responsibilities:

- Responsible for sales planning, market execution, regional resource engagement, regional revenue targets & regional sales productivity objectives.

- Responsible for achieving revenue targets for the region-monthly/quarterly & yearly basis.

- Responsible for all brand strategies & market execution plans.

- Responsible for the appointment of sub DB's, super stockists, anchor distributors and their engagement to mitigate possible attrition.

- Responsible for all trade marketing schemes, loyalty programs in alignment with the National trade marketing manager & commercial head.

- Responsible for on-the-job Training & development of Sales officers. Area sales managers besides ISR's & PSR's to deliver the targeted productive calls & sales productivity numbers.

- Responsible for tracking & monitoring competitive activities and taking appropriate action steps through the respective functional heads to counter them.

- Responsible & creation of annual business plan.

- Responsible for sales automation of the region.

- Ensure accurate SKU wise sales forecasting for the region based on sound analysis and support the supply chain team for correct planning.

Distribution Management:

- Achieve numeric and weighted distribution objectives through stable trade channel partners.

- Review distributors' ROI thereby ensuring healthy earnings and achievement of channel margin objectives.

- Ensure hygiene factors i.e. timely claim processing for the distributors/CFAs with the help of the Regional Sales team.

- Create urban and rural aggressive rural penetration/ coverage plan thereby achieving it through innovative distribution models.

- Effectively use merchandising tools in the market and attain desired visibility.

- Increase distribution of Rings, Curls, Fritts, Nat khat - ND, WD

Competitor Monitoring:

- Continuously monitor competitor activities

- Conduct competitor analysis.

- Keep abreast of market trends.

Sales Development:

- Monitor activities and sales promotions on a weekly / monthly basis to determine deviations from plans to take necessary corrective actions.

- Plan & execute various sales development activities required to meet the business objective- stockiest, sub stockiest, stabilization.

Reporting:

- Report Accurate Timely Information as scheduled and in the defined regular format.

- Ensure day to day MIS to the company

People Management:

- Hire, train, and appraise sales staff in line with the business deliverables.

- Engagement of all ASMs, Sales supervisors, ISRs, PSRs, Super Stockists and distributors.

- Manage attrition of all sales resources in the region through implementation of effective engagement initiatives.

- Responsible & accountable for development of High potential employees in the region