Regional Sales Manager - FMCG

Description:

I. Basic Information:

Position: Regional Sales Manager

Function: Sales

Reporting To: NSM

II. Purpose of the Role:

To drive regional business growth by planning and executing sales, distribution, and capability development strategies across the assigned geography. The role ensures that sales targets, market expansion plans, and customer development objectives are achieved in alignment with organizational goals.

III. Key Responsibilities:

- Lead periodic planning, review, and monitoring of key business metrics across urban and rural markets.

- Drive revenue growth by identifying market opportunities, implementing BTL initiatives, and supporting new product launches.

- Use market intelligence and external insights to identify regional opportunities and propose growth initiatives.

- Implement regional category development objectives in collaboration with customer development teams.

- Execute BTL strategies ensuring effective ROI across channels and categories.

- Deploy the GTM strategy to enhance coverage and achieve distribution targets.

- Benchmark competition to identify and implement best-in-class sales practices.

- Build and execute regional GTM plans with logistics teams to improve efficiency of coverage.

- Ensure strong commercial and supply chain hygiene by focusing on key indicators and corrective actions.

- Forecast resourcing needs and ensure adequate frontline manpower.

- Foster an open, transparent, and high-performance work culture.

IV. Key Performance Goals:

- Achieve sales, distribution, and business growth targets for the region.

- Drive customer marketing, capability development, and sales transformation initiatives.

- Ensure commercial hygiene, regulatory adherence, and process compliance across the region.

- Support category and channel growth objectives through effective planning and execution.

V. Key Interfaces:

Internal Stakeholders:

- Rural Channel Manager

- Customer Marketing Manager

- Customer Development Manager

- Logistics Manager

- HR Manager

- HO Sales & Cross-Functional Teams

External Stakeholders:

- Trade & Channel Partners