Regional Sales Manager - FMCG

Position : RSM

Function :Sales

Reportiing : NSM

KEY RESPONSIBILTIES:

- Drive periodic planning, review and monitor achievement of key business metrics for the region covering urban and rural markets

- Deliver revenue growth for the region by identifying and leveraging market opportunities, BTL and new product launches.

- Leverage market intelligence and external data sources to identify regional growth opportunities, plan initiatives to deliver business growth.

- Implement and ensure deployment of regional category development objectives by partnering with customer development teams

- Implement BTL agenda in the region balancing complexities of channels and category objectives, ensuring effective ROI of spends

- Implement the GTM strategy laid out for the region to achieve coverage and distribution targets

- Benchmark and recommend practices across competition to identify best in class strategies to implement for overall business growth

- Devise the GTM execution plan for the region in conjunction with the branch logistics manager to enhance coverage with efficiency in time and efforts

- Drive strong commercial and supply chain health for the region focusing on right indicators and taking corrective decision.

- Plan and forecast adequate resourcing needs across sales teams in the region to meet business requirements

- Foster a high performance, open and transparent work culture

KEY PERFORMANCE GOAL:

- Sales target achievement

- Achievement of category and channel objectives (NPDs, growth in focused brands, channel growth)

- Achieving Distribution Targets - direct & indirect

- Achievement of customer marketing and sales development initiatives as per branch agenda.

- Overall productivity and engagement of workforce

- Effective adherence, adoption and rollout of SOPs, systems and processes